The act of ingestion ensures our intimate relationship with food. This literal ‘incorporation’ has implications that go far beyond basic physicality: it is precisely in the corporeal sphere that the cultural significance of our food habits is on display. Crucial to the connection between food and body is the concept of control. State institutions, medical professionals, and spiritual teachers have prescribed and proscribed dietary behaviour, exercising what Michel Foucault has termed ‘biopower’, in an attempt to regulate the nourishment of populations. Such nutritional advice has often been a form of moral guidance: to authorities like doctors and religious leaders, public health was a medical and an ethical issue. Corporations have made similar persuasion efforts, often aided by health gurus and sportspersons – from 19th-century fruitarians to 21st-century Instagram influencers advertising their ‘killer’ bodies. By conceptualizing the body as a machine in need of ‘input’, they increasingly sold consumers the prospect of total control over their health and wellbeing.
Locatie: Universiteit van Amsterdam
Meer informatie: https://www.academischerfgoed.nl/agenda/amsterdam-symposium-on-the-history-of-food/