Locatie
• Online
Datum/Tijd
• 03 februari 2021 - 03 maart 2021 van 11:00 - 12:30
Datum: 3 februari 2021
Tijd: 11:00 – 12:30 Duur: 1,5 uur
Format: live cast via Zoom >
Thema: Applying the Slow Philosophy
Sprekers:
Zanda Serdane
“Slow philosophy in destination marketing:
The case of ‘Latvia. Best enjoyed slowly’ tourism brand”
&
James Simpson
“Pilgrimage and long-distance hiking trails – the original slow tourism”
Applying the Slow Philosophy
The first guest speaker, Dr. Zanda Serdane, will look at the implications of applying the Slow philosophy in destination marketing through the national tourism brand and illustrate how the national brand is being applied at the local level. She will focus on Latvia where the slow philosophy was embedded in the tourism destination brand “Latvia. Best enjoyed slowly.” The presentation will provide insights into the challenges associated with the slow brand’s practical application and discuss the possible strategies to overcome them.
St. Olav Waterway is a pilgrimage trail opened in 2019 exploring remote rural areas and islands in the Finnish archipelago and Åland Islands. It was developed with intensive stakeholder engagement with local communities and SMEs. James Simpson endeavours to develop new business models and services for walkers. The trail combines natural beauty and local cultural heritage. “By travelling slowly one experiences more.”
Meer informatie & registratie: https://slowtourismlab.org/agenda/
