Digital Strategies for Heritage (DISH) komende week in Rotterdam. Bijvoorbeeld Keynote 4: Anne-Kathrin Kuhlemann: Economy today has lead to a system of globalization that knows little regional differences. "Core business" leads to a maximization of profits from a very narrow portfolio – ignoring the collateral damage caused, and the hundreds of opportunities missed. What does this have to do with heritage?
The non-profit world has come to rely on public funding and is now overwhelmed by private actors picking "sexy" topics which draw a paying crowd and few international brands concentrating the funds and donations; combined with the "free for all" Internet world, where even high value content is rarely paid for, and shrinking public budgets, many actors are struggling. Simply charging money for "what we’re doing anyway" will not solve the challenges ahead.
Anne-Kathrin Kuhlemann proposes to think "out of the box" and create clusters of businesses and multiple cash flows around heritage organisations, also using trends like more regional consciousness among consumers. "Use what you have" creatively is one of her core beliefs – this could range from collecting coffee grounds from a museum’s café to grow gourmet mushrooms, to offering high value research services on specialist topics as a library or archive. She encourages heritage organisations to become more impact and implementation oriented – proving the relevance of their historical expertise for today’s world. An expert for financing social and ethical business models, she will also give an overview of what is possible beyond the regular donation realm.